100

Creator, Director, Editor

National Park Service: Centennial

The National Park Service turned 100 on August 25, 2016, and they celebrated throughout the year with their partners and visitors across the country. This video will take you from 0-100.

Challenge: Mark the National Park Service’s centennial with a unifying visual story that captured the spirit, scale, and pride of the agency, without an allocated production budget.
Strategy: Leveraged deep institutional knowledge and creative resourcefulness to curate archival, public domain, and user-generated content from multiple sources. Directed the narrative arc, visual tone, and editorial flow to produce a seamless and emotionally resonant film.
Result: Became the most-viewed video in National Park Service history, received national recognition, and was shared by the official White House and First Lady social media channels.